A Surprising U.S. State Becomes the Ultimate Summer Getaway Hotspot for Travelers

There’s one U.S. state that’s becoming a hot spot for travelers this summer, and it’s probably not what you’d expect. Wisconsin is currently setting new tourism records, making this summer the perfect time to visit.
Before I went to Wisconsin, I only knew it for its cheese and cold winters. But there’s so much more to this state. It’s actually one of the most underrated gems in the U.S.!
Wisconsin offers a surprising amount of activities. I’ve only been to Green Bay, but after researching, I’m excited to explore more. Here’s why Wisconsin should be on your summer bucket list.
First, let’s talk about Madison, the capital city. It might not be the first place you think of for a vacation, but it’s surprisingly cool. Men’s Journal even named it one of the best unexpected U.S. cities for a summer getaway.
Madison really shines in the summer. It’s surrounded by five lakes, offering scenic waterfront views. Top activities include visiting the Olbrich Botanical Gardens and kayaking or paddleboarding on the lakes. If you’re there on a weekend, don’t miss the Dane County Farmers’ Market, the largest producers-only market in the U.S., where you can buy delicious local food, including Wisconsin’s famous cheeses.
Next, Milwaukee, the largest city in Wisconsin, is a must-visit. Just an hour and 15 minutes east of Madison on Lake Michigan, Milwaukee is one of the most-booked summer destinations on Airbnb. The city is perfect for summer activities, like catching a Milwaukee Brewers baseball game and brewery-hopping along the lakefront. Known for its beer, Milwaukee is also famous for its frozen custard, earning it the title of the frozen custard capital of the world.
Lastly, Door County, often called the Cape Cod of the Midwest, is a top summer destination in Wisconsin. This picturesque peninsula between Green Bay and Lake Michigan offers some of the clearest, prettiest waters in the U.S. Door County is also known for its cherries, so don’t miss out on a slice of cherry pie from Bea’s Ho-Made Products or Schartner’s Farm Market.
Wisconsin is full of surprises and definitely worth a visit this summer!